The 5Cs approach to digital media: Empowering families and professionals to foster healthy screen use for young children

Author: Ericka Williams and Jenny S. Radesky 
Author title: Ericka Williams and Jenny S. Radesky, Department of Pediatrics, University of Michigan Medical School; American Academy of Pediatrics Center of Excellence on Social Media and Youth Mental Health 
Description: This article describes the 5Cs, a new clinical approach to screen time developed by the American Academy of Pediatrics (AAP) Center of Excellence on Social Media and Youth Mental Health. Because the topic of screen time can elicit guilt and shame in families, the 5Cs framework aims to provide clinicians and educators with a straightforward and strengths-based framework to discuss digital media with families. Its goals are to enhance family insight, improve communication skills, and motivate healthy behavior change that will feel actionable and realistic to families who feel overwhelmed. Additionally, this article will explore the evidence surrounding screen time and its effects on infants and toddlers, the importance of addressing parental media use, strategies for selecting high-quality media for young children, and the implications of using digital media for calming purposes. 



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