It is circular to represent both the global reach of the Journal and also the continuity between generations of families. The circular image points to the importance of ensuring that every new family is able to provide the physical, emotional and social nurturance that enable the new baby to grow, in her or his turn, into a mother or father capable of providing nurturance to their own offspring.
The tree, with the globe at its centre, is both the tree of life and represents how the work of everyone in the field of parent education and support has huge impact on societies around the world.